Target Audience Analysis

We’ll find and target the audience that’s the most interested in your product or service. From there, we’ll create customised content to reach your various target personas at each phase of the buying process. This will make your online marketing more cost-effective and increase your number of customers by improving your ad conversion rates.

What We Do

A vital component of any digital strategy is dependent upon in-depth target audience analysis.

At Mad for Digital, we begin this process by identifying your business’s selling points.

  • What problem does your product or service solve?
  • What are the benefits of your products or services?
  • Which people experience those problems?

To determine your key market, we’ll need to identify where your ideal customer spends their time, what characteristics they share with others in your market, who they are in the buying process, where they search for information, and where else they would look for similar products.

Once we have answered those questions, we begin to analyse your existing audience. To do this, we’ll look at customers who are currently buying your products or services and we’ll analyse their shared characteristics and purchasing behaviour.

We’ll generate data to create your business persona by surveying your current customer base, adding custom pixels to your website and conducting one-on-one interviews.

Detailed Market Research

In addition to audience analysis, we’ll conduct detailed research about your competitors, what their audience looks like, where they have found success (and experienced failures) and determine what makes your company different from the rest.

We’ll use all our generated research to create an audience profile that outlines your key market’s demographic and psychographic traits. Next, we’ll identify the right digital platforms to market your products or services to reach those people in the most efficient way possible.

Detailed Market Research

In addition to audience analysis, we’ll conduct detailed research about your competitors, what their audience looks like, where they have found success (and experienced failures) and determine what makes your company different from the rest.

We’ll use all our generated research to create an audience profile that outlines your key market’s demographic and psychographic traits. Next, we’ll identify the right digital platforms to market your products or services to reach those people in the most efficient way possible.

Brand Persona

After we have established your brand’s customer personas and conducted key market research, we’ll start mapping your customer’s journey in the buying process.

Customer mapping is an essential tool to understand your users, to write compelling copy to attract those users, and to identify how your customers move through the sales funnel.

  • We’ll determine how your customer’s goals and your business’s objectives can align.
  • Find all the points where your customer communicates with your brand in their buying journey.
  • Identify what your customer is feeling at the pre-purchase, purchase and post-purchase stages.
  • Test the customer journey to discover any issues in the purchasing process.

Customer journey mapping helps predict how customer behaviour changes, it outlines their expectations and gives context to those variations.

Using website analytics, we’ll generate data about your users,  

from their discovery of your product/service, to their purchase, then to the delivery of the product/service, and their behaviour after the sale.

After your customer journey has been built, you will be able to improve buyer relations by minimising negative experiences, improving customer retention, identifying customer communication gaps, understanding where your customer journey paths need improvement and identifying new opportunities to bring customers back to your business again and again.

Once your key market and customer journey have been identified, your business will have the tools to evolve and shift with changing digital trends, right along with your users.

Get In Touch

Phone: 1-800-MAD-FOR
Email: info@madfordigital.com