Healthcare

We understand how vital choosing a healthcare professional is. In fact most prospective patients use the internet to find doctors and practices, and to vet these healthcare providers. That’s why it’s imperative to have a strong online brand image, an excellent online reputation and maximum brand visibility.

By utilising various digital channels and sales funnels, we’ll generate a higher return on your investment.

We’ll identify the best digital strategy to optimise your customer’s journey and push them towards purchasing your services. Every sale funnel we create is optimized for maximum ROI.

When Mad for Digital does your marketing, you can expect:

  • Brand consultation and strategising services.
  • Keyword research and data analysis.
  • A/B testing and geographical targeting.

To build and manage your online presence, we’ll utilise organic and paid tools to push prospective patients down your marketing funnel and into your business.

On search engines, we’ll examine your website for on-page SEO (search engine optimisation) and generate paid ads to attract new users. We’ll conduct keyword research and analysis to boost our paid advertising efforts and to target users who are already interested in your services. We’ll utilise geographical targeting to show ads to prospective patients in your area and use A/B testing to see which ads are performing best, to keep your cost-per-click low.

Marketing Strategies for Franchisors and Franchisees

For businesses that are Franchisors, we’ll help your brand grow and flourish in your local market as we work to attract new franchisees with a consistent, strategic and regional online approach. On search engines and social media, we’ll promote your brand to potential franchisees who are looking to start a new business endeavour.

For businesses that are Franchisees, we’ll help your location get more online visibility and stand out from local competitors. We’ll help you populate the top of search results so customers looking for your products or services can easily find your business, contact you and make a purchase. On search engines and social media, we’ll advertise your business to users who are looking for products or services like yours, in your local community.

Here’s what you can expect when you work with Mad for Digital:

  • Brand consultation and strategising services.
  • Regular analysis and optimisation of all paid ads and organic marketing tactics.
  • In-depth monthly reports and analysis.

When working with your franchise, we’ll determine the best location-based marketing approach for advertising your products or services. During this process, we’ll identify the right digital platforms to use for promotion and online engagement and develop a strategy that pushes your business to the top of paid and organic search results.

To supplement our paid digital strategy,

We’ll create unique and quality content that helps your practice build authority in your health sector and content that will answer your patients’ questions.

This content will be shared on your website and on social media platforms to enhance visibility and build brand awareness.

By creating quality content, we’ll earn backlinks which will help your website rank higher on search engines and bring new users to your pages.

In addition to building ads and creating content, we’ll make sure your business’s information is correctly listed on all online local directories and manage your reputation by creating a positive brand image, generating positive reviews and responding to negative reviews in an appropriate and timely manner.

On social media, we’ll generate paid ads and build out your business’s pages.

Our paid campaigns will help foster user engagement, brand loyalty, likes, and traffic. We’ll use strategic targeting to reach Facebook users who could become new patients, based on their location, age and interests.

To keep your existing patients engaged and up-to-date, we’ll send regular emails to notify users of promotions, newsletters, events and welcome messages. We’ll segment your email lists, to ensure these emails are personalised to each patient and use compelling copy to encourage action.

Get In Touch

Phone: 1-800-MAD-FOR
Email: info@madfordigital.com