At Mad for Digital, we understand how hard you have worked to establish your brand and business model, especially when it comes to promoting your product and services to local markets. When we create and implement a digital strategy for your brand, we’re working with you as an extension of your team.
As your online marketing partner,
We’ll help your franchise stand out from the pack by increasing your online visibility and promoting your products or services on the appropriate digital channels.
With the right digital strategy, your franchise will attract customers who are already looking for your products or services and beat the competition with a strong brand narrative and strategic customer targeting.
Our team of expert marketers work with both franchisors and franchisees – forming a digital strategy that stays in line with all corporate marketing efforts, and by implementing location-based digital strategies tailored to your business’s goals, key market and location.
Marketing Strategies for Franchisors and Franchisees
For businesses that are Franchisors, we’ll help your brand grow and flourish in your local market as we work to attract new franchisees with a consistent, strategic and regional online approach. On search engines and social media, we’ll promote your brand to potential franchisees who are looking to start a new business endeavour.
For businesses that are Franchisees, we’ll help your location get more online visibility and stand out from local competitors. We’ll help you populate the top of search results so customers looking for your products or services can easily find your business, contact you and make a purchase. On search engines and social media, we’ll advertise your business to users who are looking for products or services like yours, in your local community.
Here’s what you can expect when you work with Mad for Digital:
- Brand consultation and strategising services.
- Regular analysis and optimisation of all paid ads and organic marketing tactics.
- In-depth monthly reports and analysis.
When working with your franchise, we’ll determine the best location-based marketing approach for advertising your products or services. During this process, we’ll identify the right digital platforms to use for promotion and online engagement and develop a strategy that pushes your business to the top of paid and organic search results.
Depending on your digital package,
We’ll build and manage your online presence
Through search engine optimisation (organic and paid ads), strategic content development and copywriting services, reputation management and social media management (organic and paid advertisements).
On Google, Bing and Yahoo, we’ll create SEM campaigns using keyword research and analysis, geo-targeting and A/B testing. Before implementing any visual or copy strategies, we’ll thoroughly vet the competition to see what your competitors are doing online and identify any weaknesses.
On social media,
We’ll identify where your customers spend their time and generate brand awareness for your business on those social platforms.
We’ll optimise your page on each relevant social media channel and implement a content strategy to keep your audience active and engaged. By creating attractive content and leveraging paid ads, we’ll build a devoted online community around your business.
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