Content Marketing

Our team of innovative marketers will create engaging visual content that will help tell your story and develop a sense of community around your business. Whether it’s videos, photos, infographics or articles, we’ll maintain your brand identity in each piece of content and supplement that material with a compelling copy to encourage engagement with your online audience.

What We Do

To begin the content marketing process, first we will develop a content strategy.

During this phase of the process, we will determine what type of content to create and produce that material. Next, we’ll set up an editorial calendar, taking inventory of current content, and conducting a competitive analysis to see what those in your industry are doing – finding innovative ways to stand out from the pack.

We’ll start creating content specific to your brand’s objectives and goals. We’ll focus on creating content that will attract your target audience and bring users from outside platforms to your website, in addition to producing content that will encourage users to take action on your page. This content varies, and can include any of the following:

  • Articles
  • Whitepapers
  • Essays
  • Documents
  • Tutorials
  • Infographics
  • PDFs
  • Emails
  • Videos
  • Webinars

Once we have created content for your business,

we’ll distribute this material across all relevant platforms using paid content amplification, email newsletters and promotions, social media promotions, and content outreach campaigns.

Our content marketing efforts will work directly with our SEO initiative – meaning every piece of content will be optimized for organic search with keywords and phrases your online audience uses to search for your product or service.

Once we have created content for your business,

we’ll distribute this material across all relevant platforms using paid content amplification, email newsletters and promotions, social media promotions, and content outreach campaigns.

Our content marketing efforts will work directly with our SEO initiative – meaning every piece of content will be optimized for organic search with keywords and phrases your online audience uses to search for your product or service.

Every piece of content is written for humans and not for search engines.

It’s been proven that higher organic rankings are done through consistent, well-written, informational pieces of content like blogs, articles, webinars and videos.

Writing articles for keywords is a thing of the past – which is why we focus on creating quality content that represents your brand’s goals and objectives in the best way possible.

To meet your business’s goals, we’ll generate content that stays on-brand, content that reaches users on a consistent basis, content that’s written for specific business personas or key markets, content that provides a commercial value, content uses clear calls-to-action, and content that has been optimised for social media sharing.

Specialist Team

Our team of skilled writers, video producers, graphic designers’ communication strategists and online advertisers will work together to create content that is best suited for your audience.

As search engines like Google move into the pay-to-play era of marketing – following in Facebook’s footsteps – it’s becoming increasingly more important that your brand has a robust content marketing strategy in place.

Every facet of your marketing funnel relies on strong copy and content. Content supports your brand’s social media initiative, your website’s pages like blogs and articles, your email marketing strategy, your lead magnets and visuals, your lead-nurturing campaigns, and it will drive sales and generate conversions from paid ads.

Quality content will separate you from your competitors, build trust with your brand and move customers further down your marketing funnel.

Get In Touch

Phone: 1-800-MAD-FOR
Email: info@madfordigital.com