Budgets (Proposed Budget Per Channel)

We’ll determine the best budget, for each channel, to achieve your marketing goals. To do this, we’ll set your fixed operational costs, measure your marketing performance in years prior, and identify your current marketing objectives.

What We Do

To generate the highest ROI for your brand, we’ll examine what budget works best for your business.

First, we’ll look at your company’s revenue. We’ll see what the maximum amount is your company can comfortably invest in your digital marketing campaigns. The more money your brand can invest into your marketing budget, the greater success you’ll see from your digital ads and online promotions.

Next, we’ll see what your brand’s position in the industry is. The newer your company is, the more money you’ll need to spend on marketing in comparison to well-established brands. Even well-established companies still need to invest in marketing, though – maintaining a strong online presence is the best way to fight off competition and keep authority in the industry.

Once we have identified your company’s revenue and rank, we’ll look at your business’s marketing goals. To set marketing goals, you need to ask yourself a few questions:

  • Do you need to find a way to stand out from the competition?
  • Are you trying to expand your brand?
  • Are your current marketing efforts falling flat?

We’ll calculate your digital marketing budget, and your budget for each channel once we have examined your brand’s gross revenue.

Once we know what your company makes on a yearly basis, we’ll evaluate which marketing channels and services will assist your company best.

Before any budget is set in place, we’ll determine what are your brand’s specific goals, analyze past efforts, see what types of ads you spent money on last year, research what your competitors are doing – and what’s happening in your industry – and calculate a budget that will work best for you.

We’ll calculate your digital marketing budget, and your budget for each channel once we have examined your brand’s gross revenue.

Once we know what your company makes on a yearly basis, we’ll evaluate which marketing channels and services will assist your company best.

Before any budget is set in place, we’ll determine what are your brand’s specific goals, analyze past efforts, see what types of ads you spent money on last year, research what your competitors are doing – and what’s happening in your industry – and calculate a budget that will work best for you.

Smart Marketing Budget

A smart marketing budget works best with a targeted digital strategy.

With every marketing plan, we implement we’ll maintain a strong brand image and keep a consistent message on each digital platform. We’ll only produce and promote quality content, that represent s your brand, its values and your products or services in the best light, using eye-catching designs and attractive copy.

Most importantly, we’ll reach your key market with targeted campaigns. Wherever your audience spends their time online, we’ll design a strategy and a budget to reach them and cater to their needs.

It’s important that your digital marketing budget is evaluated each year, to see where you can increase spending to increase your revenue.

On average, new companies should be allocating 12%-20% of their gross revenue to marketing and larger,

more established, companies should be spending around 6%-12% of their gross revenue on marketing.

Regardless of your situation, or your marketing constraints, we’ll determine the best budget for your brand that meets your marketing goals and objectives, and provides the highest return on your marketing investments. Every company is different, and at Mad for Digital, we don’t use a one-size-fits-all approach.

Get In Touch

Phone: 1-800-MAD-FOR
Email: info@madfordigital.com